In a deliciously camp digital campaign, the English performer David Hoyle responds to the essential question: “What to wear in all circumstances?” The answer is obvious, but the videos are worth a detour.
“What to wear to drink a glass of champagne?” For its new digital campaign, Mugler chose to shape its image with an unexpected embodiment: David Hoyle. Known for his trashy and offbeat character of Divine David, the vintage queen has dusted off his pearls and his random makeup to give us, like a Nadine de Rothschild crossed with John Waters, etiquette tips to answer questions that torment any mind concerned with etiquette: what to wear to drink bubbles, therefore, but also to take bus 192 or to meet the Countess of Paris…
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Sophie Brennan